Digital Marketing for the Independent School World: Strategies for Successful Enrollment Outcomes

Registration Closes April 24th

May 1, 2025

While summer vacation brings rest and a reset, the quiet around campus also offers a refocus: when prospective families can’t be on campus with the core of our community, how do we engage them strategically and authentically? With a particular lens for the independent school market, this workshop will guide attendees through digital marketing strategies for enhancing outreach and fostering sustainable engagement. Attendees will learn actionable techniques to optimize their online presence including highly accessible tools within Google and AI. Finally, Finalsite’s Admissions representative will share special insights on translating digital efforts into successful enrollment outcomes.

Cost: TAIS Members: $170   |   Guests: $250 Snacks and lunch are included with registration.

Registration

Topics Covered:

Digital Marketing 101

• What are SEO, PPC, and SM Ads? How do they complement each other, and when is the right time for an independent school to use either?
• What is a Search Engine Results Page (SERP)?
• What are the technical On-page best practices?
• What are the technical Off-page best practices?
• What is evergreen content, and how does that impact SEO and AI?

From Digital Marketing to Admission, Enrollment, and Beyond

• How do we convert visitors to enrolled families once they visit your website?
• How can small things like landing page best practices, downloadables, short forms, and workflows help you identify new families to nurture?
• How is AI helping schools get the right content to families quicker, making for a more successful user experience that then impacts admissions and current parent engagement?

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