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Essentials for Campaign Success Workshop
Wednesday, November 29, 2023, 9:30 AM - 2:00 PM CDT
Category: Events

Essentials for Campaign Success Workshop

Presented by Lighthouse Counsel
November 29, 2023
Harpeth Hall School, Nashville
9:30 am - 2:00 pm Central

Target Audience: Calling all Heads of School, Board Members, and Advancement/Development Directors! This workshop is designed exclusively for you. Unlock the knowledge and skills necessary to drive successful campaigns that propel your school to new heights.

Description: Imagine the incredible transformations your school could experience with a successful capital campaign. Discover the secrets to achieving that success in our interactive workshop focused on the eight anchors that lay the groundwork for campaign excellence. Gain invaluable insights into assessing school readiness, launching effective capital campaigns, and achieving remarkable outcomes. Engage in real-life scenarios and meaningful small group discussions that will bring the learning experience to life.

Learning Outcomes: By the end of this captivating workshop, you will walk away with the essential ingredients for campaign success:

  • Preparing for Success: Uncover the key foundational elements that should be in place before even planning a campaign, setting yourself up for an extraordinary journey.
  • Developing a Compelling Case for Support: Master the art of crafting a compelling and impactful case for support that resonates deeply with potential donors, inspiring their generosity like never before.
  • Phases of a Successful Campaign: Gain valuable insights into the typical phases of a campaign, from planning and implementation to evaluation, ensuring you navigate each stage with confidence and finesse.
  • Research and Planning: Discover the indispensable role of research and strategic planning in campaign triumph, equipping yourself with practical approaches to conducting both effectively.
  • Key Ingredients in a Successful Campaign: Explore the vital components that contribute to campaign success, such as effective leadership, donor stewardship, and the powerful engagement of volunteers.
  • Preparing and Engaging Donors: Unearth winning strategies to prepare and engage donors throughout your campaign, cultivating strong relationships and fostering a thriving culture of philanthropy.
  • Staff and Board Engagement: Recognize the importance of engaging your dedicated staff and board members in the campaign, and learn invaluable methods for aligning their efforts with campaign goals.
  • Volunteer Engagement: Learn proven approaches to mobilizing and empowering volunteers, harnessing their passion and dedication for the resounding success of your campaign.
Cost per person:
TAIS Member Schools: $170
Guests: $250
Coffee, snacks, and lunch are included in the price of registration.


We strive to provide you with a comprehensive overview of successful campaign practices and equip you with actionable strategies that will elevate your campaigns to new heights. Get ready to reach your school's true potential!


Jeff Jowdy, President: A veteran of nonprofit leadership and fundraising, Jeff is known for his integrity, broad expertise, keen insight, and accurate strategizing. He has been the guiding force behind Lighthouse Counsel since founding it in 1999. As senior vice president of development for the YMCA of Middle Tennessee, he led one of the nation’s most successful YMCA fundraising programs. He also was senior managing director at Jerold Panas, Linzy & Partners.
Jeff began his fundraising career as executive director of the South Georgia Chapter of the March of Dimes Birth Defects Foundation. Then he served as advancement director at Mount de Sales Academy.
Jeff is the past president of the Association of Fundraising Professionals Nashville Chapter and was recognized as their Fundraising Professional of the Year. Jeff is a member of the AFP Atlanta and Nashville chapters. He is a member of the Rotary Club of Nashville and the Sons of the American Revolution. Jeff is a graduate of Leadership Nashville and Leadership Middle Tennessee. He graduated from AFP’s Faculty Training Academy and the AFP Executive Management and Leadership programs. He is chair of the Phi Kappa Theta Foundation and past chair of the Board of Trust at UGA’s Grady College of Journalism and Mass Communication. He is a graduate of Leadership Nashville and Leadership Middle Tennessee. He was an executive committee member of UGA’s national alumni association for a decade.
Jeff was a multi-year member of the Fundraising Success (now Nonprofit Pro) Editorial Advisory Board and writes the popular Bedrocks & Beacons weekly blog for the publication. He is a graduate of the University of Georgia Henry W. Grady College of Journalism and Mass Communication and holds a master’s degree in human resource management from Troy University.

Susan Hosbach, Senior Consultant: Susan is a proven fundraising professional and nonprofit leader. She has over 28 years of non-profit fundraising and marketing experience in the Metro Nashville area and has helped raise more than $65 million for the organizations where she has worked.
A frequent instructor on a variety of fundraising and board development topics, Susan is a community leader. She was named one of the Nashville Business Journal’s 2011 Women of Influence and a 2012 Woman to Watch by the Nashville Medical News. She is an alumna of Leadership Middle Tennessee and Leadership Franklin and past chair of the Williamson County Library Foundation. A member of CABLE, she chaired the 24th Annual Nashville ATHENA Awards.
Susan most recently worked with The Heritage Foundation of Williamson County to establish development policies and procedures as well as a capital campaign strategy. For five years prior, she was the chief development officer for Adventure Science Center. Prior to that, she was president and CEO of PearlPoint Cancer Support for seven years. In the prior fourteen years, Susan was vice president of development and marketing for Cheekwood Botanical Garden & Museum of Art, vice president of resource development for Boys & Girls Clubs of Middle Tennessee, and vice president of external relations for Second Harvest Food Bank.

Susan served as chair of the Association of Fundraising Professionals (AFP) Foundation for Philanthropy from 2015-2016. She served on the AFP International Board of Directors from 2001-2006, serving as vice chair for both the Membership Services and External Relations divisions. In 2011, Susan received AFP’s highest volunteer honor as the Barbara Marion Leadership Award recipient and most recently was recognized as a 2020 Distinguished Fellow. She is a past president of the AFP Nashville Chapter. In 2002, Susan was named the Fundraising Executive of the Year by AFP Nashville Chapter.

David Snow, Senior Consultant: David offers more than four decades of experience in executive and development leadership in health care, education, and social services. Most recently, David served as the Chief Development Officer of the YMCA of Greater Houston for ten years, doubling the annual campaign to nearly $8 million, significantly growing the endowment, and leading $50 million in capital campaigns. David previously led institutional advancement at The Dominican Campus (Aquinas College, St. Cecilia Academy, and Overbrook School) in Nashville, TN, where he led three successful capital campaigns to fund campus expansions.
David has a reputation for building solid support staff teams and developing strong volunteer leadership; David is a leader in the annual support campaign and endowment development strategy.
A graduate of Indiana University, David and Marjorie, his wife of 46 years, live in Nashville, TN. He has served on nonprofit boards in Indiana and Tennessee.


TAIS Board-Approved Cancellation Policy
Attendees will receive a full refund for an in-person event if they cancel up to three weeks prior to the event and a 50% refund up to two weeks before the event. Refunds are not possible after two weeks prior to the event due to the costs incurred for food orders and other administrative and setup fees. All refunds will reflect a 15% administration fee.