Communications Directors Workshop
April 9, 2019
10:00 - 3:30 CST
Currey Ingram Academy, Brentwood
*** Details coming soon. ***
Laura Creekmore's Presentation
Parent-Centric Communications Planning
You've got websites and apps and social and send-home flyers and magazines, and your parents still can't find tomorrow's homework assignments or the link to add money to the lunch account. And they'd like to be able to do that while they're in line at Starbucks. Think about school communications from the parent's point of view, and set up best practices to ensure that your staff communicates effectively and removes barriers that prevent parent engagement.
Laura has been making tech and content hold hands and play nice for more than 20 years. She is director of taxonomy and content strategy for Edgenet, a platform for suppliers and retailers to organize and share product content.
For 10 years, she ran Creek Content, a consultancy focused on communications and content strategy for organizations in complex fields like health care and financial services, and before that led digital media at content marketing firm Hammock Inc. and co-created Smallbusiness.com. She has taught content strategy as an adjunct faculty member at Kent State University.
Laura graduated from Vanderbilt University and has a master’s in information science from the University of Tennessee. She is a member of the Rotary Club of Nashville, and a member of the board of directors for the Association of Junior Leagues International, the Nashville chapter of the American Marketing Association, the Oasis Center, and the Tennessee Justice Center. She is past chair of the board of Nashville Cable, and a past president of the Junior League of Nashville.
She speaks and presents workshops on content strategy, content marketing, breaking through a cluttered media landscape, connecting with your audience, public speaking, and nonprofit governance issues.
Jay Sheridan's Presentation
Presentation Info Coming Soon.
Over the course of his career, Jay has built successful campaigns around legislative issues, regulatory and zoning matters, political candidates and policy issues, among a multitude of other initiatives. He’s developed a winning track record through effective grassroots organization, unorthodox strategies for shaping public opinion and the power of the written word.
On the marketing and communications side, Jay's work has spanned industries ranging from fashion to wildlife and habitat conservation, industrial manufacturing to historic tourism, real estate to retail, healthcare, higher education and just about everything in between. He has authored numerous human interest and history books and magazine articles, locally and nationally.
In 2010, as a sole proprietorship, Sheridan PR won the Parthenon Award for media placement from the Middle Tennessee Chapter of the Public Relations Society of America. In 2011, the firm won an Award of Merit in the public affairs category. And in 2015, Jay was named to the Nashville Business Journal's 40 Under 40 list of rising professionals.
Prior to starting Sheridan PR in 2009, he was an account supervisor with McNeely Pigott & Fox Public Relations in Nashville and director of communications at Spheris, an international healthcare technology company.
TAIS Member Schools: $150/person
Non-Member School: $225/person
Payment is not due at the time of registration.
TAIS will mail an invoice to your school's business office in April.