Independent schools often have a marketing team of only one or two dedicated professionals, but our needs are much greater than what our teams can handle. We often turn to others on staff to help manage multiple social media accounts for athletics, alumni, student clubs, announcements, theatre, student government, etc. However, from student-run profiles to parent association pages to coach-run team accounts, the result can be a fragmented and inconsistent online presence.

Join us for a Lunch and Learn with network-trusted experts at Speak Creative to face these pain points head-on. This session will explore practical strategies for aligning efforts across departments, setting clear guidelines, and producing meaningful content that engages your school community. You’ll leave with tools to streamline your school’s social media efforts—without needing a full-time coordinator.  

Learning Outcomes 

Establish Clear Guidelines: Learn how to create and implement social media policies that define roles, permissions, and boundaries for different account managers.

Improve Collaboration: Discover ways to align multiple account holders, teachers, coaches, students, and parent associations, under one cohesive strategy.

Increase Engagement: Explore proven tactics to create content that resonates with your community across platforms like Instagram, Facebook, and LinkedIn.

Create Eye-Catching Content: Understand best practices for how to create graphics, videos, and content using a variety of tools and get tips for organizing your content. 

Broadcast a Unified Narrative: Learn how to coordinate storytelling across different platforms and accounts to amplify your school’s voice and values.

Date: Tuesday, June, 17, 2025 at 12:00-1:30pm CST
Location: Speak Creative's Memphis Office
Cost: $20/TAIS Member; $35/Guest
Audience: Communications Directors and Associates, Social Media Managers, Teachers and Division Directors Contributing to Socials

REGISTER HERE

Attendees will receive a full refund for an in-person event if they cancel up to three weeks prior to the event and a 50% refund up to two weeks before the event. Refunds are not possible after two weeks prior to the event due to the costs incurred for food orders and other administrative and setup fees. All refunds will reflect a 15% administration fee.